Destination I Do
Friday, March 13, 2009

Operation Aisle Style and Anti-Bride Fashion Rock the Runway W-SF

Words by Jennifer Stein
Photos courtesy of Thomas Hawk

The event of the season was kicked off on March 12th and I was so lucky to be a part of it...the biggest part? My partner in crime on all things "off the beaten path," Carolyn Gerin - creator of the Anti-Bride Book Series. She worked tirelessly to get this event to happen and somehow, even after the dust settled, wrote a little something for us:

We heard it from everyone:
From Guests: “This is one of the coolest events I’ve ever been to”
From Students: “This was the best night of my life”
From CEOS: “This is off the hook”
From Silicon Valley VCs: “You’re on to something here…”
From Press: “When can we interview your team? Are you going to do this again?”
From Music Industry Types: “I’ve been to a lot of high end parties, but this is really creative, original and fun.”
From Entertainment Executives: “This should be a show.”
From EVERYONE: “When are you guys going to do it again???“ and, THE HOOKS ROCK!, Destination I Do Magazine, The W-SF, and made fashion history at the W-SF at 6 pm.

The wine flowed, the martinis mixed and a see and be seen crowd descended on the W Hotel SF lobby with a line out the door. Anyone who thinks SF isn’t a fashion town? Think again. The Art Institute of California San Francisco, The San Francisco Institute of Aesthetics and Cosmetology gave a swift kick in the tulle-covered derriere of the Wedding Industrial Complex once and for all.

White weddings will never be the same.

The student competition and fashion show which was Anti-Bride themed had a range of genres covering: Rockabilly, Gothic Chic, Futuristic, Same Sex, Retro Glam, 60’s Mod, Punk and Rocker, the only rule of the road being is that white was verboten.

Following that was looks from Project Runway alum and Kenneth Pool lead designer Austin Scarlett. The winner of the student challenge was AICA-SF Student Chaz Schaad, future rising star who’s voluminous black silk couture gown was a little bit Vivienne Westwood, Viktor and Rolf and a little mod and goth all at once. Chaz also dressed Keith and Ronan Mulligan (The Hooks) in suits ready for prime time: an outdoor stage at SXSW. Keith wore a mod pinstriped suit with yellow trim and Ronan wore a black and red striped morning coat with tails and tapered trousers. When the Hooks took to the stage, they looked as good as they played in a blistering performance that wowed the crowd.

Competition Judges Included:
Katie Rice Jones: Style Network, E! TV Guide Channel, Oxygen
Laurent Gerin: Head Designer, Williams Sonoma/Williams Sonoma Home
Samantha Durbin:, Sugar Publishing
Heidi Richman: Rock Band Couturier turned Marketing Diva
Lorraine Saunders:, Glam Watch 7×7

Student Anti-Bride Competition Winner:
Chaz Schaad, Art Institute of California, San Francisco

Student Competitors:
Coral Castillo
Andrew Landrith
Dora Un
Justyna Fiuk
Kim Pinto
Lisa Seraphin
Danielle Tilford
Leanna Liu
Tameron Stuber
Erin Rice
Candice Hurth
Inez Johnson
Stephanie Stayer
Apeksha Ambaram

Event sponsors included: W San Francisco, Anti-Bride Productions Inc. (,) Destination I Domagazine (,), Austin Scarlett for Kenneth Pool,, The Art Institute of California, Britex Fabrics,The San Francisco Institute of Esthetics and Cosmetology, Bad Habit Wine, Priest Ranch Wine, High Flyer Wine, Kai Vodka, TheHooks (, Clarisonic, NeatReceipts, Craft magazine, Make magazine, Cal Med Spa, Chronicle Books, Shannon Clark, Nearness Function, Paul Robertson Floral Design, Rubener Bautista Fine Jewelry, and the Lodge Kura Hulanda and Beach Club in Curacao (


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