Destination I Do
Friday, October 15, 2010

Famous Fashion Designer Keeps Budget Brides in Mind

Words by Courtney Kellar
Words by Courtney Cox
Photos courtesy of Tadashi Shoji

With economic times tougher than in recent memory, many brides are finding creative ways to penny-pinch. Thankfully, with designers like Tadashi Shoji, brides don’t have to skimp on style. He has seen a steady increase in sales largely thanks to his “every woman” philosophy. His beautiful dresses come at affordable prices ranging from $150-$900.Tadashi Shoji realizes that not only do budgets vary in size, but brides as well! He creates bridal dresses, bridesmaid dresses, mother of the bride dresses and day occasion dresses in sizes ranging from petite to plus-size.

The Los Angeles-based fashion house was established in 1982 and has been known for its original designs and innovative collections ever since. It’s now carried in more than 4,000 major department stores worldwide including Bloomingdale’s, Lord and Taylor, Neiman Marcus, Nordstrom and Saks Fifth Avenue. For destination brides, this mass availability can make dressing your bridal party in style that much easier. Don’t be afraid to look outside bridal salons for fashion options. Saying “I do” on the beach, in the mountains or any unique venue allows you more freedom when it comes to styling.

Tadashi’s looks not only grace the runway, but the red carpet as well. Many celebrities have embraced the line for its classic beauty and mass appeal. Famous fans include Blake Lively, Beyonce, Christina Hendricks, Monique, Gabourey Sdibe, Debra Messing, Jennie Garth, Oprah Winfrey, Amy Smart and Kelly Osbourne. Most recently, Taylor Swift looks gorgeous in a piece from Tadashi’s Fall/Winter 2010 line on the cover of November’s Glamour Magazine. We’re lucky to have a preview of Tadashi’s Spring 2011 collection. See what’s new with the line by visiting the designer’s blog.

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