Destination I Do
Tuesday, April 12, 2011

This Geared-Green Site Brings Shopping to Facebook & a Fabulous Earth Day Contest

Words by Courtney Kellar
Words by Carolyn, the Anti-Bride
Photos courtesy of GreenGlamGo Green and Sustainable Fashion Mobile App Launches First Green Mall on Facebook with

GreenGlamGo and announce the worldwide launch of the Facebook Mall. GreenGlamGo powered by Nokia, is a mobile site, smart phone application, social platform and community aggregating the most creative, under the radar, green, handmade, sustainable designers and retailers, bringing them to a wider audience with curated offerings, engaging content, and the ability for eco-fashionistas to shop ethically and stylishly, now on Facebook.

“We wanted to create a mobile application that offers fun, green, glamorous fashion quickly and easily—fashion that feels as good as it looks. We have more reach than ever on our new Facebook Mall,” says Clarissa Nicosia, co-founder, GreenGlamGo.

“Green is great, but many e-tailers and designers can’t get there right away. GreenGlamGo includes more levels of ‘getting to green’ with sustainable, handmade designers and etailers. Facebook will offer a wider platform to better promote our e-tailers, designers and brands. made it a reality,” says Carolyn Gerin, co-founder, GreenGlamGo.

“Green and sustainable fashion needs to be seen to be worn. We have made it our business to create online retail solutions to help these brands get exposure, so everyone wins,” says Max Ciccotosto, CEO,

San Francisco Earth Day Contest and Event to Celebrate Launch with Hotel Vitale and Monroe SF and joined up to get gorgeous, green, and first to market by Earth Day with the first green Facebook Mall in history. To memorialize the moment, they decided to run a GreenGlamGo Earth Day Contest where one lucky couple could win an Earth Day weekend in SF! Partnering with the naturally glamorous Hotel Vitale, SF’s only luxury waterfront hotel, Supper Club SF, Chronicle Books, Monroe SF, Oxley Gin, Nokia, Korbel Organic Brut (a California Champagne), and, getting GreenGlamGo to San Francisco is as easy as clicking the LIKE button on the Contest page, and entering to win. The culmination of this effort will be seen at the GreenGlamGo App and FB Mall Launch Party at the sustainable and sexy Monroe SF Lounge in North Beach. Contest Rules Here.

GreenGlamGo App Mission

• A mobile shopping app that’s also an educational tool: Helping consumers shop with intention, vote with their dollars, cut through the clutter and organize resources. Bringing the best in green and sustainable fashion design in one app, and now on Facebook.
• A mobile shopping app that opens the playing field: Offering the hippest, green, and sustainable designers/brands that may be too undercapitalized to elbow their way into the global retail space, but are no less relevant. This free app is available in the Ovi store, and Runs on Symbian^3 devices on Flash Lite 4.0 in Web Runtime (WRT) on the Nokia N8, Nokia E7, Nokia C7.

GreenGlamGo Mall Features

• GreenGlamGo is the first green fashion mobile application and Facebook Mall, offering users instant access to the latest curated eco-fashion, beauty, bridal, handmade, and vintage.
• Users can browse ephemeral, curated items by our eco-industry experts, and then click a link to the site to purchase.
• Users can easily share likes and purchases via Facebook and Twitter, connecting their friends and social communities.

GreenGlamGo Mall Mission

To create a community around eco-fashion, designers and etailers which aggregates relevant content around real-time news in the space of green and sustainable fashion, spurring innovation in the global retail industry. To support and promote underground green and sustainable designers and give them a platform for sales and marketing. To create change in the way mainstream retail is conducted and in how eco, green and sustainable designers/etailers engage and are permitted to engage in this pursuit.


Carolyn Gerin is a serial entrepreneur and CEO of Top 100 Bridal Blog, creator of the bestselling 3-book Anti-Bride series published by Chronicle Books, and the first bridal blog to hit the iTunes Store: the Anti-Bride iPhone App. She also serves as Senior Editor of Destination I Do Magazine. Clarissa Nicosia, a fashion industry veteran with over 2000 fashion runway shows and trend presentations under her belt, has brought emerging eco designers and brands in beauty, kidswear, menswear, juniors, RTW, and couture to US consumers. She’s worked with Project Runway designers, Michael Kors, Valentino, Global Green USA, and served as a regional fashion coordinator at Nordstrom. In 2009, in a noisy San Francisco noodle shop, they noodled over how to marry Clarissa’s background in traditional retail and eco fashion with Carolyn’s agency background in art direction, publishing, product development, and technology. On a cocktail napkin, GreenGlamGo was born. They brought their concept to developers Luxus SF, applied for Nokia’s Open Screen Project Fund, and the rest is history. GreenGlamGo is a mobile site, smart phone application, and social platform that aggregates the most creative, under the radar, green, handmade, sustainable designers and retailers, bringing them to a wider audience with curated offerings, engaging content, and the ability for eco-fashionistas to shop ethically and stylishly.

Twitter: @Greenglamgo – Green, Glam, Sustainable, Attainable: Fashion to Go!
Get the App! GreenGlamGo can be downloaded to your Nokia phone by visiting the Ovi Store
Follow: Facebook: GreenGlamGo
Ovi Daily App Review
Venpop provides technology and services to help retailers and publishers merchandise their products on social networks.

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