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Destination I Do
Thursday, May 26, 2011

A New Web Site Dedicated to a Beautifully Dressed Bridal Party!

Words by Courtney Kellar
Words by Courtney Cox
Photos courtesy of Weddington Way

Destination brides are often well traveled and have family from all around the world. Having your nearest and dearest spread cross country can make picking out bridesmaids dresses more of a chore than a delight. Weddington Way is a new web site that is dedicated to bringing together brides and their bridesmaids - no matter the distance. Thanks to Weddington Way, the group can connect, shop and share the perfect dresses without complicated travel and logistical leg work.


The idea originated from a former buyer for Bloomingdales who noticed a need for better online resources for brides-to-be and their bridal parties. With the help of investors, she made her dream wedding shopping site a reality. Brides (or a bridesmaid) can register on the site for free and then invite the rest of the party to join her on Weddington Way. Your Bridal Party Page allows you to custom write a message welcoming your bridal party to the shopping party. So, how exactly does the site work?


Shop: There’s a hand-selected collection of dresses from top designers. You can filter your search by style, theme, color, price and more.

Compare: You can mark certain dresses as your favorites and share them with your bridal party. A drag and drop feature allows you to see your potential dress lineup.

Share: You can select styles and share opinions on the shared social page between your entire bridal party. Collaborate to create the perfect W-day look!

Track: As a bride, you can see how your bridesmaids rank different dresses and track their ordering activity. This way, it’s easy to stay on top of the process with very little direct communication. No brideszillas here!


Even if you’re a lucky bride who has her bridesmaids close and handy, Weddington Way would still be an easy way for you to all collaborate and decide on what type of dresses you feel would be a good fit. This is a perfect option for the bride who wants each of her bridesmaids to have her own, distinct look. Who knows better what will work best for her body than your bridesmaid? Now she can log on and select dresses she likes and the bride can choose between them. Visit WeddingtonWay.com to register for free and begin shopping with your bridesmaids.

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