Destination I Do
Monday, December 5, 2011

Jazz-up your Beauty Routine with Honest, Personalized Recommendations

Words by Courtney Kellar
Words by Courtney Cox
Photos courtesy of

As a busy 23 year-old, I’m interested in expanding my make-up repertoire, but can’t seem to find the time or money to figure out what works best for me. So, when I received an email about, a little light-bulb appeared above my head: this site is for women like me. Women who care, but simply don’t have the time to put forward the effort it takes to comb through thousands of beauty products. is the first “social beauty store,” powered by women of all ages. On this site, it isn’t the product’s marketing company pushing strategies down your throat, it’s honest and informed reviews by other women. The site uses unbiased recommendations from thousands of women who match your similar beauty profile to provide the best recommendations for you.

After filling out a quick beauty profile, comes up with “Best4You” recommendations. These are personalized and professional recommendations on everything from shampoo to lip liner. Not only will you get varied recommendations, but there will be a product to fit any budget range. Best of all, is so confident in their recommendations, they offer a 365 day Try It, Love It guarantee on all product purchases.

So, how does the site come up with its recommendations? uses an algorithm which combines your personal profile information, reviews from other women with similar wants/needs, product information, and its claims. The suggestions come from 18 months of data and over 25,000 online members, focus groups and surveys.

If it’s time to update your beauty routine, but you don’t have the time or money to waste on products which aren’t truly a fit, swing by to see what the site recommends. It’s free to sign up and buying products through the site allows you to earn 10% back on every purchase which can be used toward future purchases. With over 130 major beauty brands, will have what you’re looking for and save you time and money along the way.

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