NYC Bridesmaid Dress Experience

Words by Katie Martin
Photos courtesy of Weddington Way

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Weddington Way, an online bridesmaid dress shopping experience, is the perfect place to go to find trendy and fashionable dresses for any wedding. What could be better? Well, Weddington Way has just opened a new showroom in New York City that makes it easy and cheap – all dresses are under $200 – to shop for quality bridesmaid dresses in person.

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Weddington Way allows brides to shop online and connect with their bridal parties digitally in order to find the perfect bridesmaid dresses that both the bride and the bridesmaids will love. With a thoughtfully curated selection of dresses, all under $200, and a variety of dress colors, bridal parties are sure to find the perfect dresses to wear for their bride’s big day. Browsing online, brides and bridesmaids go through the Weddington Way shopping approach, where brides start by heading to the site and end with happy bridesmaids. To try the Weddington Way, here are the steps:

1. Engagement: Update your status from single to engaged

2. Register: Head to WeddingtonWay.com and add in your wedding date to create your showroom

3. Browse: Shop and add your favorite styles to your personal virtual fitting showroom

4. Advice: Take advantage of our trained professional stylists, available to answer any/all of your questions

5. Invite: Invite the rest of the bridal party to join your virtual showroom and add feedback

6. Collaborate: Shop together online and like, comment or suggest various styles

7. Try on: Make an appointment at any of the Weddington Way showrooms to try on the favorites that the party saved within the virtual showroom

8. Checkout: Continue the conversation within the virtual showroom until the final selections have been made, at which point, you can purchase on WeddingtonWay.com to be delivered directly to your door

9. Celebrate!

The new New York City showroom for Weddington Way is located within the Banana Republic Rockefeller Center store and it brings yet another shop-in-shop experience to the already-open locations throughout the country, from Los Angeles to Chicago. The showrooms, like their new one in New York City, offers bridal parties the opportunity to try on their favorites – step 7 in the Weddington Way – and decide if the dresses are the right fit for the wedding.

If you are interested in trying the Weddington Way shopping approach or you want to visit the New York City showroom, check out their website here.