A Healthy Hair Care Line for W-Day

Words by Courtney Kellar
Photos courtesy of Briogeo Hair Care

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You want your hair to look its best come W-Day, but it can undergo a lot of damage in the process. In addition to harm from heat tools like straighteners and curling irons, the products you use can also be doing damage to your precious locks. According to a recent study by the Environmental Working Group, women use upwards of 12 personal care products containing 168 different ingredients every day. That’s a lot of potentially harmful chemical compounds.

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We’ve found a hair care line that can get your locks in their best shape leading up to your destination wedding or honeymoon and then help it recover after damage is done on the big day or while abroad. Briogeo Hair Care offers cruelty-free products that are also free of sulfates, parabens, phthalates, silicones, DEA and artificial dyes. The brand also includes the exact percentage of each naturally derived ingredient in its products – meaning you’ll know exactly what’s going onto your hair and scalp.

With only naturally derived ingredients, the natural question is whether these products work as well as other, more traditional, hair care products on the market. The secret to Briogeo’s success is their proprietary “NOVA Approach.” Their three-pronged formula for beautiful hair is: 

-       Natural Oils: Soothe & normalize the scalp, nourish & hydrate the hair follicle and cuticle to prevent breakage, and enhance the natural shine and vibrancy of hair.

-       Vitamins: The most crucial building blocks of strong and healthy hair. Vitamins aid in normalized hair growth cycles, cuticle repair & strengthening, and enhance shine.

-       Antioxidants: Protect against harmful UV rays and environmental pollution that dulls shine, weakens hair and contributes to hair aging.

We recommend using any one of Briogeo’s shampoo and conditioning systems (Blossom & Bloom for volumizing, Curl Charisma for moisturized curls or Rosarco for repair) to get your hair in tip-top shape leading up to your wedding or honeymoon. After the big day, undo any styling damage by using the brand’s Don’t Despair, Repair Deep Conditioning Mask. For more information or to begin shopping, visit briogeohair.com or your local Sephora store.