Monday, April 8, 2013

Dreamy Diamond Technology

Words by Courtney Kellar
Photos courtesy of James Allen

Shopping for the perfect diamond can be a stressful process for any soon-to-be husband. Diamonds are beautiful, but complicated things. It’s important to be educated on each of the different factors: cut, color, clarity and carat. Thankfully, shopping for diamonds is evolving and become more consumer-friendly. At James Allen, they have created a one-of-a-kind online shopping experience for their customers: Diamond Display Technology. This allows you to experience the diamond’s beauty, shape, cut, color, clarity and sparkle in high-resolution. You can magnify each diamond or stone 15x high resolution and interact with it in a 360° environment.

For your viewing pleasure, we’ve included some of the brand’s signature pieces below, as well as some examples of the Diamond Display Technology on several different stones. James Allen has a reputation of being an affordable luxury jewelry brand with great customer service. Their diamond experts will walk you through the process from start to finish until you’re 100% satisfied with your ring selection and purchase. Your future fiancé can also rest easy because every James Allen sale is backed by the brand’s “Risk Free Retail” policy which includes a 100% refund, free 60-day returns, a lifetime warranty, a lifetime upgrade option, 24/7 customer service and free shipping. Thankfully, James Allen is taking the mystery and stress out of diamond shopping. Plus, it can all be done from the comfort of your own home! Click on the diamond below to see an example of the Diamond Display Technology's 360° view.