Destination I Do
Thursday, September 22, 2022

New Plus-Size Bridal Brand

Words by ELOQUII
Photos courtesy of ELOQUII
ELOQUII, the experts in fashion and fit for sizes 14-28, today launched an entirely new brand, Bridal by ELOQUII. This exquisite new line offers the ultimate wedding wardrobe featuring breathtaking looks for the wedding day itself and every prenuptial celebration. The assortment includes elevated looks for major moments, from engagement parties, bachelorette celebrations, bridal showers, and rehearsal dinners to the big day, and beyond.


A brand known for listening to its customers, ELOQUII has been getting requests for bridal since day one. Brides have already been coming to ELOQUII for their wedding looks, not only due to the lack of available options in the market but also because of the amazing fit, elevated designs, quality, attention to detail and accessible pricing that ELOQUII consistently delivers. To fill the white space in the bridal market and give ELOQUII customers more of what they are looking for, Bridal by ELOQUII finally gives brides sizes 14 and up a covetable wedding wardrobe at an attainable price.  


In focus groups conducted with engaged-to-be-married customers, ELOQUII heard loud and clear that brides need an entire wedding wardrobe, not just a memorable look for the wedding day itself.  Additionally, hundreds of customers have chosen to wear ELOQUII for their bridal celebrations, posting their photos on Instagram from engagements, rehearsal dinners, bachelorette parties, and of course, weddings. In the same focus groups, customers also shared the sentiment that it was difficult to find modern and statement-making plus-size bridal options. This feedback, coupled with an extremely positive reception to the idea of a bridal line from ELOQUII, propelled the brand to make it official. Moreover, ELOQUII saw a flux of wedding-related searches in 2021, with “white dress” as one of the top on-site searches on, providing further evidence that the time was right for this new line. 

The inaugural Bridal by ELOQUII collection will be celebrated with a launch event during Bridal Fashion Week in October, along with unveiling new styles from the upcoming Fall/Winter collection.


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