Destination I Do
Thursday, July 16, 2020

Optimizing Your Wedding Video

Words by Lauren Ertl
Wedding videos can bring back sweet memories of pure joy for the rest of your marriage. You may even start a tradition of watching your wedding video on every anniversary. For a memory as important as this, all the elements of the video must be spot-on. Wondering where to start? We teamed up with Be Inspired to get tips straight from professional wedding videographers themselves, Trisha Vuong of Juicebox Media and Soren Dickens of Peak Wedding Films.

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This behind the scenes video by @robertmichaelfilms is beyond gorgeous! Below are the hyper talented vendors who created this photo shoot for our Fall/Winter 2019 issue. Thank you all for creating magic! // Photographer: @jeremychouphotography // VENDORS: Producer & Creative Director: @crosbyandjon​; Venue: @grandvelasmaya​; Grand Velas Project Director: @aryiturralde; Videographer: @robertmichaelfilms; Florals & Rentals: @alquimiaevents; Linens: @deema_latavolalinen​; Hair & Makeup: @zoeelizabethmakeup; Wedding Dress: @carolhannahbridal​; Bridal Jewelry: @untamedpetals​; Bridal Shoes: @bellabelleshoes; Cake: Grand Velas Riviera Maya; Paper Goods: @moepaperco​; Ring Box: @the_mrs_box​; Ring: @susiesaltzman​; Entertainment: @musikentertainmentmx​; Henna Artist: @lotomehndi; Photo Assistant: @laurenreneephoto​⁣⁣⁣

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Tips from Trisha Vuong of Juicebox Media:

Ask for a package with two different length edits.
For example, we offer a package with one edit for yourself and close family/friends (15-20 minutes in length) and one to share publicly with extended family and friends (3-5 minutes long). We even have an add-on for an Instagram specific edit, which is one minute in length to just highlight the best and most beautiful moments, but keep some of the intimate details with those who are closer.

Have a list of VIP or “must include” people for your video.
A favorite co-worker, a special new baby, or a college friend you know will tear up the dance floor. We can touch base with your wedding party on the day of to help point those people out so we can make sure they are featured at some point in the footage.

Ask about the experience of the team that will be filming your wedding.
How many weddings has the lead and second shooter filmed together?  With videography, there needs to be consistency between the style, composition, and the aesthetic between all the cameras, otherwise they’ll seem disjointed.

Tips from Soren Dickens of Platinum Peek:

How “intrusive” do you want us to be? 
Obviously your wedding is one of the most special days of your life. The last thing a couple wants is their videographer invading their personal space for 10+ hours, jamming their camera in the bride and groom’s face. Yet, we do make it clear, the closer we are to you, the higher the chances are of us capturing those intimate moments. We always make the effort to be flies on the wall regardless, but we’ve found that discussing boundaries per se before the wedding helps establish trust with the happy couple.

How do you want to feel when you watch your video?

Your wedding video can evoke a wide range of emotions. And you, as the videographer, have the power to influence those emotions by how you craft the video. We’ve always found that despite being the “professional creatives” it’s always wise to discuss with the couple how they want to feel when they watch their video. Do they want to feel happy and joyful? Do they want a more epic, magical feel? Do they want it to be sentimental—a real tear-jerker? Always craft the video in a way that appeals to the couple—not yourself.

Are there specific shots you absolutely want in your video?
Some clients trust your judgment and say go for it. Other clients have a clear-cut vision of what they want in their video. It’s always wise to ask your clients if they have a shot list for you, that way you don’t miss anything during the shoot. Ask your clients if there are specific people in the audience they want captured. Ask your clients if there are specific angles they want taken. Ask them if they want to be filmed while eating at the recaption. The more answers you get before the shoot, the smoother the actual shoot will go, and the happier the couple will be with the finished product.

What kind of music do you want in your video?
People’s taste in music varies widely. This is why it’s important to either send your clients song samples, or if they’re more lax about it, at least discuss what their musical preferences are. Music can really influence the mood of the video. If your clients aren’t overly sentimental, but the music makes them want to cry the whole time, the video might not be as well-received. If your clients love country music, but you incorporate poppy tunes, again, the couple might have reservations toward the video. Just make sure this is something you discuss!

Do you know what you’re getting in the package you selected?
Not every videographer offers different packages—but most offer some type of variation with different price points. Make sure that your clients know exactly what they’re paying for so there’s no discrepancies once they see the video. For example, your clients might have been under the impression that you were going to interview guests, but didn’t realize that wasn’t included in the package they selected. Or perhaps they expected drone footage, but didn’t realize that would cost extra. Just be sure to thoroughly explain to your clients what they should expect in their video.

Be sure to communicate clearly and intentionally with your clients before the big day.
Don’t just show up without a plan, and don’t just assume your clients will be content with your vision. Ask questions. Listen. Be receptive to ideas. Be willing to go the extra mile. Re- member, you’re creating a once in a lifetime gift they’ll have for the rest of their lives, so make sure you do everything in your power to make it something they’ll forever cherish!

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