Pinrose, a San Francisco-based luxury fragrance company, has revolutionized the perfume experience from beginning to end. Co-founders Erika Shumate and Christine Luby created the collection of affordable high-end perfumes with all focus on the individual consumer.

The company provides customers with a personalized scent profile and user-based recommendations of Pinrose scents using the team’s secret weapon: science. Through a special algorithm, the Pinrose team has discovered a way to help women discover the perfumes that work best for their skin, personality and lifestyle.

Earlier this year, Pinrose delivered a new way to carry perfume when you’re on the go. PARFUM à go-go is an iridescent makeup pouch with 20 one-time use tissues soaked with eau de parfum. Travel sets with two wipes each come in 10 of Pinrose’s signature fragrances.

Pinrose is available at Nordstrom and Sephora stores nationwide. For more information, visit pinrose.com.