bridesmaids with OuiShopp app logo

Collaborative Wedding Fashion Shopping Has Never Been Easier

February 7, 2023
Words by Lauren Ertl
Photos courtesy of OuiShopp

The OuiShopp App launched in September of 2022 with the aim to modernize how customers shop online with friends and family. Meaning saying goodbye to links and screenshots getting lost in group text message chains and saying hello to “shopping sprees” via OuiShopp. We chatted with OuiShopp’s founder, Carolyn Taylor Bosco, about how a couple can collaborate with their wedding parties to achieve a fashionable and cohesive look on W-day!

What are some bridal party fashion trends you’re loving at the moment?

I’m loving the less-uniformed look more and more brides are choosing for their bridesmaids. Instead of everyone having the exact same dress, brides are allowing their bridesmaids to let their uniqueness shine and wear different styles. However, to make this look chic and aesthetically pleasing, the color scheme and texture scheme have to be followed well. Another way this is being done is by all wearing the same color and similar style dress but in different textures such as chiffon, mesh, and silk. Something I’ve been seeing a bit more too is opting for classy, flattering pantsuits or jumpsuits instead of gowns. This brings a super fashion-forward, unique vibe. I love it!

OuiShopp interface graphic

What are some ways couples can get inspiration for their wedding party’s aesthetic?

Definitely browse several weddings online via social apps and wedding blogs. You may find bits and pieces of several weddings you love that you can then mix together in your own ways. Also, think about your relationship and what you value most about it. Perhaps you both love the outdoors, both love spending time in European cities, or both love Old Hollywood. Think about the style that represents a unique part of your relationship and how you can incorporate that energy into your wedding aesthetic. This will bring a neat twist to the styles you choose, without necessarily making it a “theme”!

Many brides are deciding to offer their bridesmaids the opportunity to choose their own styles. How could OuiShopp help brides ensure they actually like what their bridesmaids select?

Since everyone’s body is so different, different styles are more flattering on different shapes, so I love this method of having some more style freedom. Like I mentioned earlier, though, the dresses really do have to complement each other to keep the overall look the bride is going for. Brides can create a private shopping spree group on OuiShopp app with all their bridesmaids so all the shopping is done together and kept aligned with the goal aesthetic. The bride and her bridesmaids can either shop LIVE together on any online store while connected via video and voice or shop separately and mark items for advice or bride approval. Plus, the bride and bridesmaids can all suggest items to each other. It’s such a perfect way to properly coordinate and be sure the bridal party looks are polished!

Say a couple wants their groomsmen to have a chance to individualize their wedding day look. What are some of your suggestions?

Let the personalities of the groomsmen shine through by having them customize a detail or two. Wearing the same suit overall would keep it fresh while allowing them to choose their own cufflinks and socks, or provide a choice of boutonnieres so each has a different flower. This will add a fun pop!

Anything to add?

While the special day is of utmost focus, there’s also so much fun that can be had within all the surrounding events, such as the bachelor and bachelorette party, rehearsal dinner, the morning getting ready all together, and probably even more if it’s a destination wedding. You can use the OuiShopp app to plan all of this and have fun easily coordinating every detail in dedicated shopping spree groups. If you also want to shop together directly with your wedding planner for things as simple as your choice of candlesticks, start an ongoing spree with your fiance and wedding planner!

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