A Deep Dive Into Diamonds

“A Diamond is Forever,” this cleverly crafted ad campaign coined by industry titans, De Beers, in the 1930s sought to make diamonds the exclusive stone for marriages. Since then, the diamond industry has exploded, ever-increasing the demand for these rare earth-forged stones. View this post on Instagram A post shared by Dani | DIAMOND STYLIST…

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Shop Responsibly Sourced Diamonds

Your love story is one of a kind. What better way to represent your unique bond than with a unique diamond engagement ring? As you may know, however, when irresponsibly traded, diamonds have been known to fund rebellions and wars in many African nations. We spoke with Kristen Lawler-Trustey, PR Manager at De Beers Forevermark,…

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6 Trends In Bridal Jewelry

Regardless of personal style or the kind of celebration you’re planning, jewelry will probably always play a key role in weddings – right from the engagement ring down to the bridesmaids’ bracelets. And although solitaires might still be the most popular choice, couples are creating new trends and making their own statements. The modern bride…

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Dreamy Diamond Technology

Shopping for the perfect diamond can be a stressful process for any soon-to-be husband. Diamonds are beautiful, but complicated things. It’s important to be educated on each of the different factors: cut, color, clarity and carat. Thankfully, shopping for diamonds is evolving and become more consumer-friendly. At James Allen, they have created a one-of-a-kind online…

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