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Destination I Do
Tuesday, December 7, 2021

VOW for Girls

Words by VOW for Girls
Photos courtesy of VOW for Girls

For today’s engaged couples, celebrating their love and commitment isn't their only priority. They also want to do good, according to new research. Nearly two-thirds of engaged couples say they will support a charity or cause as part of their wedding – and the top cause participants want to support is girls’ and women’s rights.

According to a new study examining “giving back” behaviors of 1,000 engaged couples, 64% are likely to support a charitable cause as part of their upcoming weddings or associated events, such as bridal showers and gift registries. That’s equivalent to 1.58 million weddings in 2022 based on wedding market data.

The study (below) was conducted by The Wedding Report in conjunction with VOW for Girls, a nonprofit organization that partners with the global wedding industry, brands, and individuals to end the international child marriage crisis. 



"Now more than ever, couples are looking to align their purchasing dollars and their value – including with their weddings," says Clay Dunn, CEO of VOW for Girls. "More than $60 billion will be spent on weddings in the U.S this year alone – the potential to make an impact while celebrating love is enormous. By aligning with nonprofit organizations like VOW for Girls around their weddings, couples have a once-in-a-lifetime opportunity to create a positive impact." 

Join wedding industry titans in the fight to end child marriage! Titans such as leading bridal designer and CEO of Justin Alexander, Justin Warshaw – who recently joined the VOW for Girls Advisory Council following Justin Alexander’s ongoing partnership with the organization and their pledge to raise $100,000 for VOW in 2022. 

Visit the VOW for Girls website to learn more!

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